This is a project i had the privilege of working on during my internship at Studio Piraat. The question for Studio Piraat was to create a identity for a municipality project called Sport In De Wijk. The project was started to gather, small groups of sport facility owners, together from their individual districts in The Hague for a talk and brief workshop.
During these talks and workshops the owners would look at what kind of extra activities could be arranged together with what things could change around the district. eventually the goal is that sports in each district will improve with points that will be gathered.
We wanted something that was lively because of the divers cultures you see in The Hague districts. This thought had to be mixed with the energetic and colorful world of sports. we would use iconic sports colors and lines from different sport fields. There was also the idea to give every district their own variation.
After a few concept designs we ended up with a logo that is energetic and uses the lines of sport to resemble guiding you from your district to the sport field. The logo has a dark and light version and the sports lines can be used to create a vibrant color palette in the brand identity.