We wanted something that was lively because of the divers cultures you see in The Hague districts. This thought had to be mixed with the energetic and colorful world of sports. we would use iconic sports colors and lines from different sport fields. There was also the idea to give every district their own variation.


After a few concept designs we ended up with a logo that is energetic and uses the lines of sport to resemble guiding you from your district to the sport field. The logo has a dark and light version and the sports lines can be used to create a vibrant color palette in the brand identity.