This is a brand extension of a large company. I chose to take a look at Netflix and what more they could offer to enrich the brand. The idea of a Netflix cinema was born. A Cinema where you are able to watch the newest Netflix originals first and experience them in a whole new way.To make it accessible I thought of a system that would allow you to host or join a screening right out of the Netflix app.
For the packaging side of this project I created an introduction box to mail to attract new customers. It is a minimal black box with a white logo. When you open the box you are introduced to the new Netflix cinema. After a small introduction to using the app you are surprised by a pop-up on the next page. The pop-up shows a new season to a Netflix original with a complete immersive look and feel.