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Calvé Peanut Butter

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Calvé has been around for more than 100 years and has made peanut butter for over 65 years. With this project we got the task to create a new label for the Calvé peanut butter packaging.

The label is designed with the idea to show off the proud heritage of Calvé. There is an illustration with small hints of the original factory and it’s origin. The NOF (Nederlandse Olie Fabriek) is shown in it’s large and original scale like back in the day. The style of the illustration is a nod to the sla-olie stijl (jugendstil) from Jan Toorop.
As an end result the label creates a more luxuries design showing the proud heritage. A pot of peanut butter that no one would mind to have on their table during lunch!